WATCHES
Gucci watches are made in Switzerland and bear the hallmark of Swiss precision and accuracy. The house’s manufacturing entity – situated in La Chaux-de-Fonds, the shrine of clockwork craftsmanship – has managed to harmoniously combine state of the art technology and traditional watch-making in creating cutting-edge timepieces.
The positioning of Gucci in the watch industry reflects the expectations of its sophisticated and exclusive clientele: each timepiece is a statement of excellence and is in line with the overall aesthetic and quality standards of the house. Diamond setting is an example of this fine expertise: watches are studded with high quality diamonds carefully checked to create that perfect and exclusive look.
Gucci began developing watches in the early 1970s, soon becoming one of the world's leading producers and distributors of fine timepieces. Now under the creative direction of Frida Giannini, the watch business benefits from Gucci's rich heritage, design leadership and Swiss watchmaking craftsmanship.
View the entire Gucci watch & jewellery range here
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 GUCCI 1921 COLLECTION
With its blend of old and new, Gucci 1921 collection is a
fitting tribute to Gucci’s heritage. The sophisticated square shape of the watch echoes 1920’s styling whilst the vintage-inspired look of this timepiece remains resolutely modern.
The Gucci 1921 collection is distinguished by its unique leather-clad case available in a wide range of calfskin colors; colored dials are also teamed with matching leather. One of Gucci’s key symbols, the horsebit, features on the bracelet and the clasp. |
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U-PLAY COLLECTION 
The concept behind the U-Play collection lies in the interchangeable design of the components, which allows the wearer to change the combination of colours and materials to suit the occasion or to express her personal taste. This feature enables each piece to be individually interpreted or transformed – a mark of the excellence of modern watch-making, balancing form and function, technology and design.
The U-Play collection offers an exclusive choice for women seeking timeless, high-performance accessories, in terms of both technical composition and aesthetics. The distinct, feminine design with its light, modern materials in intense, fashionable colours gives this timepiece an air of creative, contemporary elegance. The ingenious interchangeable design adds extra allure, allowing each woman to instantly create a new Gucci watch for any occasion. |
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G-FRAME COLLECTION
G-Frame is a collection designed for both day and evening, is characterized by exceptional attention to detail, unique materials and wearable colours. The G-Frame collection meets the need for a balanced and sophisticated timepiece which allows women to confidently take centre stage.
The watch has a pretty mirrored dial enclosed by a case in the form of an elongated rectangle or a chic square. The sapphire glass of each case is finished with a bevelled edge and the resulting pyramid form lends depth to this graceful design.
The new G-Frame collection combines practicality with distinctive elegance. The range is distinguished by a wide variety of timeless watches with delicate, clean lines, striking the perfect balance between a contemporary graphic aesthetic and enduring classic style. |
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G-TIMELESS COLLECTION
Modern and metropolitan, the G-Timeless Collection offers a highly contemporary design. A variety of styles and variants are available, from the smaller feminine sizes to unisex medium. The larger model, with its sporty rugged chronograph movement has an immediate and strongly masculine appeal. G-Timeless timepieces are available with stylish steel, leather, rubber or PVD bracelets.
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G-GUCCI COLLECTION
First introduced in the late ‘60s, the famous Gucci “G” quickly became a worldwide sensation. It has been elegantly revisited in this stainless steel timepiece, which is also available with an edgy “total black” look.
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TORNABUONI COLLECTION
Named after one of Florence’s most famous and exclusive street, birthplace of Gucci, the Tornabuoni Collection is characterized by its simplicity and extreme elegance. Its bracelet is made of various linked horsebit elements, that confers the allure of a jewel. The Tornabuoni Collection is available in two different cases: square and rectangular. |
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MARINA CHAIN COLLECTION
The marina chain, a famous Gucci symbol adorning accessories and jewellery, is now celebrated with a new collection of stylish timepieces whose design features the highly iconic anchor chain sign.
With its rounded links, this unmistakable signature punctuates the smooth bracelet, embracing the oval case and finishing with a clasp shaped like a leather belt buckle.
The marina chain motif was inspired in the 1960s by the world of yachting, another favourite pastime of the Florentine clientele of Guccio Gucci.
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TWIRL COLLECTION
The Twirl Collection is a statement in versatility and practical luxury. The signature GG motif is intricately engraved into a stainless steel or 18kt gold bangle, as well as onto one side of the rotating round case. Changing its stylish identity from timepiece to bracelet with a single motion, the Twirl Collection reveals its innovative elegance.
The Twirl Collection is a statement in versatility and practical luxury. The signature GG motif is intricately engraved into a stainless steel or 18kt gold bangle, as well as onto one side of the rotating round case. Changing its stylish identity from timepiece to bracelet with a single motion, the Twirl Collection reveals its innovative elegance. |
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GUCCI COUPE COLLECTION
The Gucci Coupé range of watches takes inspiration from the House’s golden eras and echoes the fluid lines of a sports car with a rounded-square silhouette. The classic vintage aesthetic of the Gucci Coupé features signature Gucci detailing. |
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I-GUCCI GRAMMY COLLECTION
Gucci Timepieces & Jewelry and The Recording Academy have signed an exclusive three-year partnership inspired by the GRAMMY Awards.
Breaking new ground in design, the GRAMMY ® special edition watch collection uniquely fuses fashion and music. The cutting-edge look of the pieces draws its inspiration from the passion that music evokes. |
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I-GUCCI COLLECTION
I-Gucci is the first digital watch ever created by Gucci. Its steel case and black dial, with both numerical and hands display, is the true incarnation of sportive elegance. Its large display enables to control two different time zones at once, representing the maximum of versatility as can be found in a watch, whose many functions are easily used thanks to the lateral buttons of the 44mm circular, uniform case.
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G CHRONO COLLECTION
The G Chrono Collection offers a unique interpretation of excess. The oversized 44mm case and extra large dial combined with overstated push buttons are a powerful statement of personality. The subtle details of the case quietly reveal its boldness. Underscoring the unconventional spirit of this watch, its black version features the bottom subdial marked by two axes only, while the top one stands out against the dark background with its white indexes. |
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