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Elegance is an Attitude 
Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.
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All Longines watch lines offer a unique combination of precision and elegance, as stated in the company’s advertising campaign, "Elegance is an attitude". |
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PrimaLuna 
Longines new PrimaLuna collection is a tribute to the moon, a silver star embodying feminity, renewal and radiance. The collection includes stainless steel models with Roman indexes or Mother of Pearl diamond dials. In addition stainless steel models with 18-carat solid rose gold, the tones of the two metals producing a stylish contrast, which is carried through to the bracelet and triplesecurity clasp. |
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 DolceVita
The Swiss watchmaker’s Longines DolceVita collection merges the purified lines of the 1930s with the glamour of the 1950s. It is inspired by the sweetness of the Italian lifestyle.
The perfect watch to dress any woman’s wrist, this elegant Dolce Vita is embellished with 32 diamonds along each side of the case (0.32 ct). The radiant white dial with silver hands is protected by scratchproof sapphire crystal. |
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Master Collection
Both practical and crisply handsome, this stainless steel wristwatch from The Longines Master Collection is an example of the full measure of professional care and acumen with which its watchmakers approach design.
It features an L678 self-winding mechanical movement beating at 28’800 vibrations per hour and providing 42 hours of power reserve. The silver-finished “barleycorn” patterned dial makes an elegantly contrasting background to the moon-phase display and the 12-hour totalizer at 6 o’clock, the 30-minute chronograph totalizer, the date and the 24-hour indicator at 9 o’clock, along with the hours, minutes, the subdial for the seconds at 9 o’clock and the day-and-month display at 12
o’clock.
This Longines Master Collection model features a transparent case back through which its scintillating movement can be observed. Brown, genuine leather strap. |
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HydroConquest
The HydroConquest line is intended to become the preferred watch for divers and enthusiasts of the open sea. It includes models that are water-resistant to 300 m, equipped with a stainless steel case with screw-down case back and screw-in crown, as well as a unidirectional turning bezel, made either of eloxed aluminium, studded steel for improved grip or steel with embossed numbers. This line is available in both automatic and quartz versions. |
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Conquest The Conquest series expresses the elegant dimension of performance. It is the result of considerable research into the aesthetic potential of the bezel. Here it is offered in either white or black glamour of ceramic, the smooth sobriety of polished steel, or with the bright dazzle of Top Wesselton VVS diamonds. All the models are water resistant to 300 m and fitted with a screw-down case back and screw-in crown. This line is available in both automatic and quartz versions. |
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GrandeVitesse
The GrandeVitesse series stands out for automatically-wound chronograph movements offering an aerodynamic design, harmonious form and dial with "big12", evoking speed records and motor sports, especially Formula 1, that Longines has timed. Each model has tachymeter adapted to its intended use, with speeds of up to Mach 2. |
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Admiral
The Admiral series evokes the aesthetic and prestigious dimension of sport. It includes automatic mechanical watches and chronographs and an automatic watch with double time zone. The screw-in crown and screw-down case back assures they remain water-resistant to 100 m. The elegance of these models is clearly evident in the detailed workmanship and purity of line they offer. |
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Sport Legends
The Sport Legends series pays homage to the legendary figures and exploits associated with Longines. It includes the Diver Legend, the re-issue of a 1960 diving watch revisited with the pioneering spirit of depth records. It is joined by the Longines Weems Second-Setting Watch, commemorating the invention of Captain Weems, and by the Lindbergh Hour Angle Watch, designed by the famous aviator in the wake of his exploit of 1927. |
