If you live in South Yarra, chances are Chapel Street, Toorak Road, or a walk along the Royal Botanic Gardens is part of your everyday. Franco Jewellers’ Collins Street boutique is just a short tram or train ride away — close enough for a lunchtime consultation, easy enough to return to as many times as you need.
For over 58 years, Franco Jewellers has been part of Melbourne’s jewellery heritage, and today second-generation owners Silvana and Daniela Ceresiani welcome South Yarra couples to our intimate 9th floor boutique to design engagement rings that are genuinely their own.
A Short Trip From South Yarra to Collins Street
South Yarra sits around four kilometres from the CBD, with South Yarra station on the Sandringham line and regular tram services making the trip into town straightforward — typically ten to fifteen minutes door to door. Whether you’re coming from a coffee on Toorak Road or a Saturday spent along Chapel Street, our Collins Street boutique is an easy addition to your day, without the crowds or pressure of a busy retail strip.
Why South Yarra Couples Choose Franco Jewellers
An intimate setting, not a shopfront. Our 9th floor boutique in the heritage Manchester Unity Building offers a private, unhurried space to discuss your engagement ring — a different experience to browsing a busy shopping strip.
Direct access to the designers. You’ll work with Silvana or Daniela personally throughout your visit, not a rotating sales team.
Handcrafted on-site. Every ring is made in our own workshop by our master jewellers, using GIA certified diamonds — natural or lab-grown.
No pressure, ever. Many of our clients visit more than once before deciding. Take the time you need — there’s no obligation at any stage.
What Our Customers Have to Say
Visiting Us From South Yarra
Franco Jewellers is located at Suite 904, Manchester Unity Building, 220 Collins Street, Melbourne — an easy tram or train trip from South Yarra, with several commercial car parks nearby if you’re driving in. Walk-ins are welcome Monday to Saturday, 11am–4pm, or book an appointment for dedicated time with Silvana or Daniela, including Sunday by appointment.
For a full look at our engagement ring options, from ready-to-wear designs to fully custom pieces, visit our full engagement ring collection. If you’re planning something entirely your own, our custom jewellery service allows you to design a ring from the ground up.
Book Your Consultation
Ready to start designing your engagement ring? Book a consultation with Silvana or Daniela at our Collins Street boutique — a short trip from South Yarra, and well worth the visit.
Call (03) 9564 7755, email franco@franco.com.au, or book online.
Contact Information:
📍 Melbourne CBD Showroom (by appointment)
📞 Call: (03) 95647755
📧 Email: enquiries@franco.com.au
