Toorak couples looking for a truly exceptional engagement ring have a clear destination in Melbourne’s CBD: Franco Jewellers, on the 9th floor of the iconic Manchester Unity Building at 220 Collins Street.
For over 58 years, we have been creating custom engagement rings for Melbourne couples who value craftsmanship over convenience, and a genuine personal relationship over a transaction. Many of our clients make the short trip from Toorak, South Yarra, and the surrounding suburbs — not because there are no jewellers closer to home, but because what we offer is not available closer to home.
Why Toorak Couples Choose Franco Jewellers
Toorak is one of Melbourne’s most discerning suburbs, and the couples who come to us from there tend to arrive with a clear sense of what they want: quality they can trust, a design that is genuinely their own, and a process that feels personal rather than pressured.
That is exactly what Franco Jewellers has been built around.
Every engagement ring we make is handmade by our in-house master jeweller — a craftsman with more than 25 years of experience who works in our on-site workshop on Collins Street. This is not outsourced manufacturing. It is a single person, applying decades of skill to your ring, in our boutique, where you can come and see the work in progress if you choose to.
Every diamond we offer — whether natural mined or lab-grown — is GIA certified. You will know exactly what you are purchasing before you commit to anything.
And every consultation is conducted personally by Silvana or Daniela Ceresiani, the second-generation owners of the business. Their father Franco founded this boutique in 1968. The values he built it on — patience, honesty, and the belief that every client deserves genuine care regardless of whether they purchase — are the same values Silvana and Daniela bring to every appointment today.
The Journey from Toorak to Collins Street
Getting from Toorak to our Collins Street boutique is straightforward. The drive is typically fifteen to twenty minutes depending on traffic, with several commercial car parks within walking distance of 220 Collins Street. For those who prefer public transport, the tram on St Kilda Road connects directly into the CBD, and Flinders Street Station is a short walk from Collins Street.
We are on the 9th floor of the Manchester Unity Building — one of Melbourne’s most recognised Art Deco landmarks. It is worth the trip for the setting alone: our intimate boutique is a world away from street-level retail. There is no foot traffic, no noise, no sense of other customers competing for attention. When you book an appointment, you have Silvana or Daniela entirely to yourself.
Walk-ins are welcome Monday to Saturday between 11am and 4pm, though we strongly recommend booking an appointment for engagement ring consultations to ensure you have dedicated, uninterrupted time.
Check out a few options from our latest collection
Custom Engagement Rings — Designed Around You
For Toorak couples who want something beyond what a display case can offer, our bespoke design service creates engagement rings from scratch — starting with a conversation about your vision, your partner’s style, and the significance of the occasion.
The process begins with your first consultation, where we discuss design ideas, explore stone options, and begin to understand what you are looking for. From there, our master jeweller develops the design through sketches and, for more complex pieces, CAD renderings that allow you to see the finished ring before a single gram of metal has been touched. For a full walkthrough of how the process works, visit our custom jewellery design process page.
The typical timeline from first consultation to collection is six to ten weeks. The result is a ring that exists nowhere else — handmade specifically for you, set with a GIA certified diamond, and crafted to be worn and cherished for generations.
Already Know What You Want?
If you arrive at Franco Jewellers with a clear vision — a specific design you have seen, a style you have been thinking about, or a stone you already own — we can move quickly from conversation to creation.
Equally, if you are just beginning to explore and have no idea where to start, that is completely fine. Many of our clients describe arriving uncertain and leaving with a clarity they did not expect. That is what a genuine consultation looks like — not a sales pitch, but a conversation with people who know their craft and care about getting it right for you.
What Our Customers Have to Say
Begin Your Engagement Ring Journey
Book a complimentary consultation at our Collins Street boutique. There is no cost and no obligation — just the opportunity to meet Silvana or Daniela, see the collection, and begin to understand what is possible.
Call (03) 9564 7755, email franco@franco.com.au, or book online. Walk-ins are welcome Monday to Saturday between 11am and 4pm. Sunday by appointment only.
Contact Information:
📍 Manchester Unity Building, Suite 904 / 220 Collins Street, Melbourne VIC 3000
📞 Call: (03) 9564 7755
📧 Email: enquiries@franco.com.au
