With over Five decades’ experience in the business, Franco Jewellers remains the name associated with unusual, bold, beautiful and artistic collections that excite and inspire. Over the last 12 months there have been tremendous changes in the direction of jewellery buying and selling. We are adapting to these changes by introducing the upstairs boutique as a focus of online buying and appointment basis selling. Customers now are inclined to do most of their pre buying viewing in the comfort of their home and workplace. For this reason, we have our developed a user friendly on line shopping website (www.franco.com.au) which enables the customer to research their special item, purchase on line or make an appointment, with a family or long standing staff member in our Newly created St Collins Lane Store.. Customer’s desires are, to know they can purchase a large priced item, from a longstanding reputable company, in the method that suits their personal needs. With this new direction we have taken, we are moving forward with the new buying trends and able maintain and offer expertise service, quality personalised product, at prices that won’t be beaten!
Jewellery and Watch trends are always changing. Currently the image is that of quality jewellery, with boldness, products with materials that are not necessarily gold and diamonds only. All pieces have introduced and larger styles, using varying materials such as ceramic for ladies fashion designs in black and white, large cocktail precious coloured stone dress rings, single diamond engagement rings, diamond set wedding bands and jewellery backed by image, prestige and well known overseas brands such as Versace Watches, Gival Gioielli , Anna Maria Cammilli and Autore Pearls . For Men, their Jewellery is highly dominated by steel, rubber and leather in the Hoxton London brand and their Watches are very much a product of large bold solid looks, that make a huge statement, especially noted in U-Boat Watches and Rec Watches.