ABOUT US
Franco Jewellers – Melbourne’s Premier Custom Jeweller on Collins Street
Franco Jewellers is a leading luxury jeweller in Melbourne, located on prestigious Collins Street in the heart of the CBD. With over 58 years of experience in the Australian jewellery industry, we specialise in custom-designed jewellery, bespoke engagement rings, and high-end luxury accessories.
As a family-run business with Italian heritage, Franco Jewellers blends European craftsmanship with modern elegance. We are proud to be recognised as one of the best jewellers in Melbourne, offering personalised service, exquisite design, and exclusive collections that set us apart in the industry.
A Legacy of Craftsmanship and Luxury
Franco Jewellers was founded by Franco Ceresiani, who migrated from Italy in 1956 after completing a jewellery and watchmaking course. After gaining industry experience in Ballarat and Melbourne, Franco opened his first boutique in Elizabeth Street, Melbourne, in 1968. This marked the beginning of a reputable and enduring family business.
Throughout the years, Franco Jewellers expanded to include three retail stores across Melbourne, including Bourke Street, Melbourne Central, and Chadstone Shopping Centre—serving a loyal clientele seeking the finest Swiss watches and imported Italian jewellery.
Boutique Experience, Bespoke Jewellery
Today, Building Franco Jewellers operates from a private, appointment-only boutique in the Manchester on Collins Street, offering a one-on-one personalised service for clients looking for custom engagement rings, wedding bands, anniversary gifts, and exclusive jewellery designs.
Whether you’re searching for a timeless piece or a one-of-a-kind custom creation, Franco Jewellers delivers craftsmanship, luxury, and attention to detail that is second to none.
We’ve been featured by leading wedding and fashion platforms including Vogue Ballroom and Vines of the Yarra Valley, recognised as one of the Top Jewellery Stores in Melbourne.
The Early Years of Franco Jewellers: A Family Legacy in Fine Jewellery
Franco Jewellers is a name synonymous with luxury, heritage, and Italian craftsmanship in Melbourne’s fine jewellery scene. At the heart of the business are sisters Silvana and Daniela Ceresiani, whose passion for fine jewellery was shaped from an early age under the guidance of their parents, Franco and Connie Ceresiani.
Growing up immersed in the family business, Daniela recalls a childhood surrounded by gemstones, diamonds, and the art of fine jewellery. “I am used to working with my father. I grew up seeing gemstones, looking at diamonds, and appreciating quality craftsmanship,” she shares. Alongside her sister Silvana, the two began their journey by helping out in the boutique—selling watchbands at just 13 years old.
After completing their university studies, both sisters returned to their roots, officially joining Franco Jewellers. For nearly two decades, they have played a pivotal role in shaping the brand’s identity, combining tradition with a forward-thinking approach to luxury.
Today, Franco Jewellers has evolved into an exclusive jewellery house that caters to a more discerning clientele. Moving away from the mainstream, the brand has carved out a niche by sourcing unique and luxurious collections from leading international jewellery fairs, ensuring they stay ahead of trends and offer customers one-of-a-kind designs.
From bespoke engagement rings to high-end Italian jewellery, the legacy of Franco Jewellers continues—driven by family passion, refined taste, and a dedication to timeless beauty.
COLOUR PARADISE
Coloured Gemstones and Cocktail Rings: 2025 Jewellery Trends
According to Daniela Ceresiani of Franco Jewellers, one of the standout jewellery trends in 2025 is the bold return of colourful gemstones. While diamonds remain timeless, there’s a rising demand for vibrant, eye-catching gems that add personality and flair. From sapphire blues and emerald greens to tourmaline pinks and citrine yellows, coloured gemstones are making a stylish comeback.
Unlike diamonds, coloured gems may not always carry the same price tag, but they speak volumes in terms of fashion-forward style and individuality. These stones have become the preferred choice for those looking to express themselves through bold, statement-making jewellery.
One trend leading this colourful resurgence is the cocktail ring. Whether in playful, candy-like hues or dazzling with glamorous brilliance, cocktail rings are anything but subtle. First popularised in the 1940s and 1950s as a symbol of female independence, these oversized rings are now reclaiming their spotlight in a modern context.
Today’s cocktail rings often feature fancy-cut coloured stones in vintage-inspired settings, offering a blend of timeless elegance and contemporary edge. Designed to turn heads, a single cocktail ring can be the perfect statement piece—especially in minimalist or understated fashion moments.
At Franco Jewellers, we curate an exclusive selection of coloured gemstone rings and custom-designed cocktail rings that reflect the latest trends while honouring classic craftsmanship.
Bold Jewellery Trends: Black Diamonds and Eye-Catching Luxury at Franco Jewellers
In today’s jewellery trends, eye-catching statement pieces continue to dominate for their ability to look and feel effortlessly luxurious. The use of bold colours in fine jewellery reflects a sense of optimism and self-expression—capturing the joy of living and the spirit of individuality.
One standout trend embraced by Franco Jewellers is the growing demand for black diamonds. Known for their dramatic beauty and rarity, natural black diamonds are becoming increasingly popular, especially among men seeking something unique and masculine.
Black diamonds are the rarest members of the diamond family, existing in a transitional state between graphite and pure diamond. Their distinctive composition gives them a bold, opaque look that contrasts beautifully with white diamonds, platinum, and white gold settings.
What makes black diamonds especially appealing is their versatility—they accentuate the brilliance of traditional diamonds while making a powerful statement on their own. Perfect for everyday wear or formal occasions, black diamond jewellery complements any outfit with a sleek, modern edge.
At Franco Jewellers, we offer a curated collection of black diamond rings, men’s black diamond jewellery, and custom-designed black diamond pieces for clients who appreciate rare gems with bold character.
THE COLLECTIONS
Discover Exclusive European Jewellery Collections at Franco Jewellers
At Franco Jewellers, we offer an exclusive selection of European designer jewellery, sourced directly from renowned jewellery houses across Italy and Europe. As the sole importer of many luxury brands, Franco Jewellers brings you premium collections from names such as Gival Gioielli, Anna Maria Cammilli, and Breuning Jewellery, available only at our Melbourne showroom.
In addition to fine jewellery, we also carry a curated range of Swiss watch brands, including the bold and iconic U-Boat Watches and the sophisticated, newly released Versace Watches.
For those seeking a truly one-of-a-kind piece, our in-house master jeweller—with over 25 years of experience—can design and handcraft custom engagement rings and wedding bands tailored to your vision. From concept to creation, our bespoke jewellery service ensures a seamless and personal experience, delivered with the exceptional quality and care that Franco Jewellers is known for.
Visit our Melbourne boutique today to explore the finest in European jewellery, luxury watches, and custom-designed engagement rings.
Our Commitment to Quality and Exceptional Service
At Franco Jewellers, our philosophy is to deliver the highest level of customer service combined with exceptional craftsmanship—all at competitive and fair prices. We go the extra mile to ensure every piece is thoroughly quality-controlled, maintaining the superior standards our clients have come to expect.
U BOAT
Versace
Gival Gioielli
Franco Custom
Our Store
Melbourne CBD
Jewellery Store
MANCHESTER UNITY BUILDING, Level 9, Suite 904 / 220 Collins St, Melbourne VIC 3000
