The top jewellers in the Melbourne CBD
The Melbourne Jewellers Collins Street is famous for
Jewellery is more than adornment – it can add charm and character.
That’s what is special about Melbourne’s Collins Street.
It’s always been home to the finest jewellers in Melbourne.
It has been an important street ever since the founding of the city. It’s best-known as the most fashionable of Melbourne’s city streets.
It’s no wonder the most fashionable stores and retailers are always looking to get their names on a Collins Street awning.
These days, quality merchants and artisans still find their place on this special thoroughfare.
It’s just one of the reasons that you’ll find some of the best jewellery stores are in the Melbourne CBD and the top Melbourne jewellers on Collins Street.
Jewellery in Melbourne
Special and truly stunning jewellery is a signature item. The very best jewellery can be found on display in the windows of jewellers throughout the Melbourne CBD.
There have been famous names who have come and gone throughout the years.
This was no better expressed than the outpouring of emotion when Kozminsky Jewellers closed its doors after some 166 years. It was a Melbourne institution, right up there with Pellegrini’s, Henry Buck’s and Myer.
Melburnians have always had a special affinity for quality jewellery.
Why are the best jewellery stores in the Melbourne CBD?
Traditionally, you would find the best Melbourne jewellers on Collins Street.
From the 1980’s, there began a spread of jewellery outlets throughout the suburbs and across the suburban shopping centres.
They are still prominent in those retail hubs but they have a very limited selection. Rather than stock any jewellery within a quality range, these outlets are often more concerned with selling the gimmick of Duty-Free watches & diamonds.
Why choose high-quality jewellery over simple cast jewellery?
When it comes to buying mass produced jewellery, you won’t always know exactly what you’re getting and what you’re paying for.
Much of the jewellery made overseas is not what it should be and not up to standard.
There have been numerous examples of illegal plating. Episodes include silver being plated with copper – which was then plated with another element to stop it tarnishing.
There have been instances of gemstones falling out because they were not properly set, gold being stamped as something better than it is and gold so thin that it could be marked with just a fingernail.
Whilst price is important, quality is paramount when it comes to jewellery. You want to have something that will look stunning and last for years to come.
The Franco Jewellers Difference
When it comes to finding the very best jewellers in the Melbourne CBD, you can’t go past Franco Jewellers.
The styles are nothing short of stunning. The looks are truly captivating.
Not only will you find yourself in a world of world-class jewellery, you’ll experience the special personalised service that Franco Jewellers are famous for.
You have the golden chance to have your very own jewellery made especially for you.
Is there anything more precious than wearing your piece of custom-made jewellery?
Making the magic of Melbourne jewellery yours
Where does the real magic happen? Of all the jewellery stores in the Melbourne CBD there is one that has some truly special going on behind its doors. From eye-catching and exquisite pieces to the very best in one on one service, you have one special place to go.
Yes, the best Melbourne jewellers are on Collins Street – they’re at 260 Collins Street to be exact. That’s where you’ll find the friendly team at Franco Jewellers.
Quality jewellery and craftsmanship can be yours – because you’re worth it.
You can see the beautiful range for yourself or shop online anytime – it’s all here 24/7